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Home  Advertise With Us
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Advertising Information |
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2008 Advertising Rate Card
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Banner | Leaderboard
Radio Commercial | Video TV Commercial
Classified Display Ads & Dog Supplier Directory
Terms & Conditions
Ad Specifications
Artwork Submission Instructions
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468*60 Banner
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CPM
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Min Buy
(000s)
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Number of Impressions
- Guaranteed -
- Continuous -
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Rate
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25.00
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30
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30,000
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$750.00
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22.75
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40
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40,000
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$910.00
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20.50
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50
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50,000
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$1,025.00
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18.25
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60
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60,000
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$1,095.00
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16.00
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70
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70,000
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$1,120.00
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14.25
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80
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80,000
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$1,140.00
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13.00
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90
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90,000
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$1,170.00
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728*90 Leaderboard
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CPM
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Min Buy
(000s)
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Number of Impressions
- Guaranteed -
- Continuous -
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Rate
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27.50
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30
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30,000
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$825.00
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24.75
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40
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40,000
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$990.00
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22.50
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50
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50,000
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$1,125.00
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20.25
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60
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60,000
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$1,215.00
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18.00
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70
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70,000
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$1,260.00
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16.25
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80
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80,000
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$1,300.00
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15.00
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90
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90,000
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$1,350.00
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Radio Commercial - 30 seconds - placed
inside story
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CPM
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Min Buy
(000s)
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Number of Impressions
- Guaranteed -
- Continuous -
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Rate
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65.00
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30
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30,000
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$1,950.00
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62.50
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40
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40,000
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$2,500.00
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60.00
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50
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50,000
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$3,000.00
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57.50
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60
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60,000
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$3,450.00
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55.00
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70
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70,000
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$3,850.00
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52.50
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80
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80,000
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$4,200.00
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50.00
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90
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90,000
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$4,500.00
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* |
| * Rate qualifies you for creation of a free simple radio
spot for duration of advertising contract, if required. |
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Video TV Commercial* - 15 seconds - Post Roll - Clickable
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CPM
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Min Buy
(000s)
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Number of Impressions
- Guaranteed -
- Continuous -
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Rate
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65.00
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40
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40,000
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$2,600.00
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62.50
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50
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50,000
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$3,125.00
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60.00
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60
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60,000
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$3,600.00
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57.50
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70
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70,000
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$4,025.00
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55.00
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80
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80,000
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$4,400.00
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52.50
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90
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90,000
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$4,725.00
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Above the Title Flat Rate Sponsorship
Package of eight (8), up to four (4) minute long dog news or breed video profiles, "Above the Title" (Brought to you by...) sponsorship message (video graphic - non-clickable) and 15 second post-roll commercial (which is clickable), one per week for eight (8) weeks: $10,000**
*Client is responsible for production and delivery of video commercial or video graphics, although we are happy produce these for additional fees; estimates on request.
**Distant locations may require additional fees for travel. Total displays of post-roll commercial not to exceed 100,000 impressions, though story displays are not capped. Weekly schedule above reflects production interval only, not distribution or display, which is not time-limited after publication.
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Listing with up to 100 words and two keyword text links and logo - monthly
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Listing with up to 100 words and two keyword text links and logo - full year
Credit card purchases are billed through our sister site, AeroSpaceNews.com
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$500.00 per year
(two months free)
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Banner Specifications
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- Artwork due at least 7 business days prior to start date
- Please keep file to a size of 12k or less.
- Dimensions:
468 (w) x 60 (h) pixels
728 (w) x 90 (h) pixels
120 (w) x 600 (h) pixels * priced same as banner
160 (w) x 600 (h) pixels * priced same as banner
300 (w) x 250 (h) pixels * priced same as leaderboard
- Formats: gifs: gif87 or gif89, jpeg or flash, html, javascript
- Please supply alternate text
- Please supply complete URL (web site address) for banner
link.
- Please note our animation specifications:
-- loops can not run more than 4 cycles
-- first frame needs to be a complete image and/or message
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Terms:
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Unless otherwise stated, all prices based on client supplying
broadcast-quality "ready-to-air" commercials of correct length. Should
you need a commercial produced, we offer excellent commercial production
services quoted on a per job basis. Please ask your representative
for additional information.
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***Radio insertion contracts of 70,000 or more qualify
for free limited commercial production services.
Please ask your representative for details.
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We reserve the right to approve the content of any material
submitted for web or broadcasting.
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"Ready-to-air" tapes or digital files must be received
72 hours before our scheduled "close" date.
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Insertion orders canceled with less than two (2) weeks
notice will be charged a 50% cancellation fee. Cancellations with
less than one (1) week notice will be charged 100% of the insertion
rate, regardless of number of impressions delivered, if any, at that
time.
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Unfulfilled multiple insertion contracts will be re-billed
at highest rate applicable for the number of actual insertions. Prices
between discount rates are rounded-up to the next highest per insertion
price.
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VERY IMPORTANT - PLEASE READ: All insertions and
contracts are sold on a cash in advance basis for the entire
minimum order until credit is established. Please note our minimum
order amounts.
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Our prices are gross. Agencies and media buyers of record
may deduct a 15% commission. This commission only applies to cash
in advance payment or current payment accounts. All past due balances
revert to full gross rates plus a 2% per month charge until paid in
full. Insertion orders with past due balances are subject to withdrawal
from circulation until the account is brought current.
Artwork Submission Instructions:
- DogExplorer.com inserts
new advertisements each Monday.
- You may submit your banner as an e-mail attachment.
- Send a message here
to get the artwork e-mail address.
- Please include the following information in your e-mail submission:
- Contact name
- Phone number
- Your e-mail address
- Name of file
- Tell us if animated or static
- Full and correct url link
- Alternate text
- Placement instruction (standard or premium, radio story or roundtable)
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